Harrell Capital Partners (HCP) LLC was founded in 2001 to invest in and provide advisory services to early stage companies in the security, online video, CRM, e-commerce, mobile, and big data/cloud platform markets, primarily in the mid-Atlantic, New England, and the West coast regions. Investments total approximately $1m of seed capital across 13 companies with 5 successful exits to date.

Investment Criteria

HCP invests in companies that meet the following criteria:

  • early stage investments in markets that we understand

  • experienced management teams that are interested in our active participation and advice

  • 5-7 year exit horizon

Example Advisory Services

Worked with Viddler’s Board of Directors to hire new CEO and re-position company away from a consumer focused video advertising model to 100% enterprise subscription model. Results include accelerating growth rate to ~25% per year and creating a cash flow positive business model with a ~$3m annual run rate.

Worked with DataMotion’s CEO and Chairman of the Board to help re-structure sales organization around core services and key vertical markets including Healthcare. Created new sales incentive plan to better align sales team with overall company strategy (~$5M annual run rate).

Advised SalvageDirect CEO on potential exit valuations by providing financial analysis of similar publicly traded companies including CoParts and KAR Auction Services ($17M annual run rate).