Harrell Capital Partners (HCP) LLC was founded in 2001 to invest in early stage companies in the security, online video, CRM, e-commerce, mobile, and big data/cloud platform markets, primarily in the Mid-Atlantic, New England, and Silicon Valley regions.
Investment Criteria
HCP invests in companies that meet the following criteria:
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early stage investments in markets that we understand;
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experienced management teams that are interested in our active participation and advice;
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5-7 year exit horizon
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Example Advisory Services
Worked with Viddler’s Board of Directors to hire new CEO and re-position company away from a consumer focused video advertising model to 100% enterprise subscription model. Results include accelerating growth rate to ~25% per year and creating a cash flow positive business model with a ~$3m annual run rate.
Worked with DataMotion’s CEO and Chairman of the Board to help re-structure sales organization around core services and key vertical markets including Healthcare. Created new sales incentive plan to better align sales team with overall company strategy (~$5M annual run rate).
Advised SalvageDirect CEO on potential exit valuations by providing financial analysis of similar publicly traded companies including CoParts and KAR Auction Services ($17M annual run rate).